Hossegor Golf Club – Visual Arts Strategy & Cultural Programming
Bringing Art, Nature, and Community Together
Nestled in the heart of France’s southwest coast, Hossegor Golf Club sought to enhance its identity as an open, welcoming, and culturally vibrant space by integrating a bespoke visual arts strategy. Pocket Creatives was brought in to develop a programme that reflected the natural heritage ethos of the area while animating the space with colour, form, and artistic storytelling. Through curated exhibitions, artist collaborations, and strategic communications, we helped position the club as a dynamic cultural destination for both members and the wider community.
📍 Les Landes, France
Our Approach
Our Approach
- Developed a visual arts strategy aligned with the club’s values of heritage, sustainability, and accessibility.
- Curated site-specific exhibitions, including Calme Estival: Lumières et Reflets by local artist Margaux Saura, featuring paintings, sculptures, and installations inspired by the natural landscape.
- Strengthened brand identity by positioning the club as an inclusive, creative space open to the local neighbourhood.
- Led a comprehensive communications campaign, securing press, radio, and TV coverage to amplify visibility.
Impact
- Successfully broadened the club’s audience, attracting new visitors beyond the traditional golf community.
- Established Hossegor Golf Club as a cultural hub, where art and sport intersect to create an enriched visitor experience.
- Increased media presence, with coverage in local and national press, driving engagement and interest in future programming.
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