VINCI St. Modwen – Merchants Way, Nine Elms
Transforming a Hidden Pathway into a Cultural Connector
Merchants Way, a previously overlooked pedestrian route alongside New Covent Garden Market, had the potential to become a welcoming and vibrant space for visitors, workers, and residents. Pocket Creatives was appointed to develop and implement a cultural activation strategy, ensuring the pathway became a celebrated part of Nine Elms’ wider regeneration.
📍 Nine Elms, London
Our Approach
- Created a seasonal arts and events programme inspired by nature and the local environment.
- Developed an outreach campaign to promote existing cultural activities and involve the community.
- Conducted footfall audits to track engagement and assess impact.
Impact
- Successfully activated the space with interactive and artistic interventions, improving safety and accessibility.
- Strengthened ties between local artists, businesses, and stakeholders, fostering long-term collaboration.
- Positioned Merchants Way as a key pedestrian and cultural corridor within the wider Nine Elms redevelopment.
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