‘Refuse, Reuse’ – Pop-Up Art Exhibition, South Kensington
Apporter la culture à un nouveau cœur urbain
Elephant Park est l'un des projets de rénovation les plus ambitieux de Londres, transformant le quartier historique d'Elephant & Castle en un quartier dynamique, durable et axé sur la communauté. Pocket a été chargé de développer et de gérer une stratégie dynamique de création de lieux et de programmation culturelle qui a activé les espaces publics récemment ouverts, renforcé l'engagement local et s'est alignée sur l'identité évolutive du quartier.
📍 Elephant & Castle, Londres
Notre approche
Notre approche
- Curated a diverse lineup of artists, from established names to rising talents, all exploring waste, reuse, and material transformation in their work.
- Designed a multidisciplinary programme, including spoken word performances, short film screenings, and hands-on workshops to engage a wide audience.
- Activated an empty retail space, revitalizing it into a welcoming gallery and community gathering place.
- Partnered with TfL and local sustainability initiatives to align the exhibition with London’s broader environmental and social goals.
Impact
- Attracted a diverse audience, including local residents, international visitors, and professionals from the cultural sector.
- Created meaningful conversations around sustainability, demonstrating how art can inspire change in everyday practices.
- Strengthened connections between artists, cultural institutions, and the local community, reinforcing South Kensington as a hub for creative and environmental dialogue.
- Highlighted the potential of temporary cultural activations, showcasing how underutilized spaces can be transformed into vibrant, accessible art experiences.