Battersea Power Station – Pop-Up Park & Chelsea Fringe Festival
Apporter la culture à un nouveau cœur urbain
Elephant Park est l'un des projets de rénovation les plus ambitieux de Londres, transformant le quartier historique d'Elephant & Castle en un quartier dynamique, durable et axé sur la communauté. Pocket a été chargé de développer et de gérer une stratégie dynamique de création de lieux et de programmation culturelle qui a activé les espaces publics récemment ouverts, renforcé l'engagement local et s'est alignée sur l'identité évolutive du quartier.
📍 Elephant & Castle, Londres
Notre approche
Notre approche
- Developed the overarching theme of "Looking", creating a programme that encouraged visitors to see the iconic site in a new light.
- Curated and coordinated a diverse mix of local artists, performers, and designers to animate the space.
- Partnered with the World Land Trust and other environmental groups to highlight sustainability and urban greening.
Impact
- Delivered a dynamic multi-disciplinary festival experience, featuring installations, live performances, and sculptural interventions.
- Provided the first public access to Battersea Power Station in decades, generating excitement and engagement around its redevelopment.
- Fostered connections between artists, designers, and the local community, ensuring the site was seen as a creative and cultural asset.