Hossegor Golf Club – Visual Arts Strategy & Cultural Programming
Apporter la culture à un nouveau cœur urbain
Elephant Park est l'un des projets de rénovation les plus ambitieux de Londres, transformant le quartier historique d'Elephant & Castle en un quartier dynamique, durable et axé sur la communauté. Pocket a été chargé de développer et de gérer une stratégie dynamique de création de lieux et de programmation culturelle qui a activé les espaces publics récemment ouverts, renforcé l'engagement local et s'est alignée sur l'identité évolutive du quartier.
📍 Elephant & Castle, Londres
Notre approche
Notre approche
- Developed a visual arts strategy aligned with the club’s values of heritage, sustainability, and accessibility.
- Curated site-specific exhibitions, including Calme Estival: Lumières et Reflets by local artist Margaux Saura, featuring paintings, sculptures, and installations inspired by the natural landscape.
- Strengthened brand identity by positioning the club as an inclusive, creative space open to the local neighbourhood.
- Led a comprehensive communications campaign, securing press, radio, and TV coverage to amplify visibility.
Impact
- Successfully broadened the club’s audience, attracting new visitors beyond the traditional golf community.
- Established Hossegor Golf Club as a cultural hub, where art and sport intersect to create an enriched visitor experience.
- Increased media presence, with coverage in local and national press, driving engagement and interest in future programming.
Autres projets
